Billie Eilish Designed This Logo For the 2028 Olympics in Los Angeles — And She Pulled Inspiration From Her Own Merch
It might seem a little ridiculous to be planning for a sporting event that’s supposed to take place nearly a decade from now, but the Olympics have always required many years of preparation. And even with all the necessary work to bring the Olympics to life, sometimes there may be unexpected obstacles, like the COVID-19 pandemic postponing the 2020 Olympics in Tokyo until next summer.
The 2028 Olympics will be in Los Angeles
The 2028 Summer Olympics are scheduled to take place in Los Angeles, California in July and August of 2028. This won’t be the first time the City of Angels has welcomed Olympic athletes from around the world: LA was also the site of the 1932 and 1984 Summer Olympics. This means that LA is only the third city in history (and the only city in North America) to host the Olympics three times.
LA2028 has over 20 different logos
The 2028 Olympics have already proven that they’re going to be an Olympics unlike any other. While every Olympics in the past has used a single logo, the LA 2028 Olympics are unique for another reason. The official LA28 logo is actually 26 different logos, each with a differently designed “A” in “LA.”
“We knew our emblem would have to be reflective of the spirit of LA, but also look to the future,” said LA28 chief marketing officer Amy Gleeson. The various “A” designs are meant so that the logo can be animated, making it the first Olympic logo truly designed for the digital age.
Reese Witherspoon, Gabby Douglas, and others developed their own logos
The idea behind the different “A” designs is that Los Angeles is a city that cannot be defined in just one way, and this is a way of remedying that problem. To help show the various types of people and places that LA is home to, LA28 recruited some well-known LA residents — including many Olympians — to help design their own logos.
Reese Witherspoon’s “A” is a blocky orange letter, which she says “explores the intersection of art and beauty” and “reflects the color of California poppies and the natural works of art all around us.”
Accomplished Olympians like Gabby Douglas, Adam Rippon, and Ibtihaj Muhammad also contributed their own “A” logos, as well as popular figures like late-night host Lilly Singh.
Billie Eilish’s Olympics logo incorporates her signature color
One LA native who also took part in the project is Grammy-winning singer Billie Eilish. Her “A,” like her signature hairstyle, is lime green, and uses the same font as her own personal logo.
“LA is inspiring in a lot of ways,” Eilish says, praising the fact that the city is “really diverse and it’s not just one type of people.” That diversity, she says, is what makes the city such an ideal location to host the Olympics, with people “all over the world coming together.”
Even though the 2028 Olympics are years away and Eilish acknowledges that her logo based on her current logo may not even be relevant by then, she’s happy with her contribution to the LA28 campaign.
“I have this whole thing about not wanting to please my past self or my future self; it’s all about pleasing your present self,” Eilish said. “I don’t know what my life is going to be like in eight years, but I’m really just looking forward to the future.”
