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Celebrity / TV

‘The Office’ Star B.J. Novak’s Face Is On Rogue Ads From Rain Ponchos to Hair Clippers

In recent weeks, fans have noticed that B.J. Novak's face seems to be popping up everywhere, on an assortment of products and goods that seem quite random—and in a recent series of Instagram stories, Novak explained the phenomenon with his typical good humor.

B.J. Novak is a writer, actor, and director, who has been a fan-favorite for close to two decades. Well-known for his long-lasting friendship with fellow writer and performer Mindy Kaling, Novak has worked in both television and films.

Novak has a charming “everyman” persona that has served him well over the years, with the kind of good-natured face that would be right at home pretty much anywhere. In recent weeks, fans have noticed that Novak’s face seems to be popping up everywhere, on an assortment of products and goods that seem quite random—and in a recent series of Instagram stories, Novak explained the phenomenon with his typical good humor.

What is B.J. Novak best known for?

A close-up of B.J. Novak at a premiere.
B. J. Novak | Rodin Eckenroth/WireImage

B.J. Novak was born in Newton, Massachusetts, in 1979. A talented writer and actor, Novak received a classical education, graduating from Harvard University in 2001.

After his graduation, Novak embarked on his career in the entertainment industry, appearing in TV shows such as MTV’s Punk’d. However, his star didn’t really rise until 2005, when he was cast in the American version of the TV show The Office. The series made Novak, as well as a host of other young stars who acted on it, a major star. Additionally, it also helped make his longtime friendship with Kaling a fan favorite, with many fans of the couple eagerly following their interactions on social media. 

Novak played Ryan Howard on The Office until 2013 when the show went off the air, but he remains best known for his work in the series. He’s also appeared in movies such as Inglourious Basterds, Knocked Up, Saving Mr. Banks, The Founder, and Reign Over Me.

Between his film and television work, and the prolific writing career that he has maintained since the early 2000s, Novak has remained a vital force in entertainment to this day—and fans love following him on social media, where he shares amusing snapshots of his day-to-day life. 

Over the past few weeks, some sharp-eyed fans have noticed that B.J. Novak has been popping up on random products from companies based all over the world. As noted by The Daily Mail, Novak’s face can be seen on a face paint product from Uruguay, the cologne “Encounter,” which is made in Sweden, and even Kulang’s electric razor from China. 

While some might assume that Novak decided to suddenly endorse a wide variety of products at once, the truth is actually somewhat stranger. In a recent series of Instagram videos, Novak addressed the products, talking about why he appears on everything from face paint to rain ponchos. 

What did B.J. Novak say about why he’s on random products and ads?

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Insider notes that B.J. Novak took to Instagram, showing off the products that his face appears on. Novak explained that he did not, in fact, sign any series of new endorsement deals, noting that “years ago someone mistakenly put an image of me on a public domain site, and now apparently I am on products all around the world, but I am too amused to do anything about it.”

The actor/writer didn’t seem bothered at all by the fact that his face is being used, apparently without any sort of compensation – although with all the attention that these products are now receiving, it seems unlikely that the trend of using Novak’s face to sell ponchos and face razors will continue for long.