Expert Reveals the 1 Key Thing Meghan Markle Has to Have for Her Brand to Be Successful
By now everyone heard that Meghan Markle has her own lifestyle brand called American Riviera Orchard. But after a soft launch of jams and dog biscuits, fans hoping to get any information about other items the duchess will be selling and when they can be purchased have been met with radio silence. That has left many royal watchers wondering if someone behind the scenes is questioning the brand’s potential success or if Meghan herself is rethinking the strategy.
Well, now a PR expert is sharing exactly what the former Suits star needs to have for her brand to flourish.
PR expert says Meghan needs this for success in the market
Renae Smith is the founder and director of the public relations and brand development firm Atticism. She explained that American Riviera Orchard’s entire success depends on its story and if that connects with its targeted audience.
“The success will hinge on how well the brand story is communicated and resonates with this audience,” Smith said per Express. “This approach allows Meghan to capture and test various audience segments, building a cohesive brand narrative that is both relatable and approachable.
“The diverse product range helps maintain engagement and interest, creating a holistic lifestyle brand rather than a single product line. Consistent communication and engagement are essential to keep the audience interested throughout this period.”
When Meghan’s brand does get going, the items available for purchase will be a mix of home decor and kitchen products including decanters, napkin rings, cutlery, table linens, placemats, and napkins. American Riviera Orchard will also sell edibles like fruit preserves, vegetable-based spreads, legume-based spreads, nut-based spreads, garlic-based spreads, sesame-based spreads, dairy-based spreads, nut butters, and fruit butters.
The product the duchess will reportedly launch next that will make her millions
There are reports that the next product the duchess will announce for the brand is one that will be the most lucrative for her: rose wine. In doing so, she would join a long list of other celebrities who have launched their own wines including Cameron Diaz, Kylie Minogue, Brad Pitt, and Francis Ford Coppola.
According to the Daily Mail, it makes “infinite commercial sense for Meghan’s first product to be a wine. As a product, wines are far more aspirationally marketable — not to mention financially lucrative — than humble jam. Like a good Cali influencer, she loves a glass of the pink stuff … Rosé has emotional connotations too — back in 2016, on their initial dates at London’s Soho House, she and Harry reportedly drank a number of glasses of it.”
And if Meghan goes the wine route, sources believe she will almost certainly sell some drinkware to go with it saying, “drinking and serving ware, bar essentials and other products, related to hosting and entertaining. We can expect items in classic, but expensive, style.”
