How Golden Globes 2022 Could Change Awards Shows Forever
The Golden Globes 2022 will be an atypical awards show compared to previous years. Major controversy and the coronavirus (COVID-19) pandemic set the event back, although it’s still sort of moving forward. Some huge changes are coming for the Golden Globes 2022, which could push forward some changes for all awards shows moving forward.
NBC isn’t broadcasting Golden Globes 2022
The voting body behind the Golden Globes is called the Hollywood Foreign Press Association (HFPA). NBC refused to air this year’s Golden Globes in light of extreme controversies. This includes accusations of its members being dishonest regarding awards nominations and wins after being bribed with special privileges.
The HFPA attracted more controversy after having a lack of diversity in its membership, including 0 Black members. The Los Angeles Times reported that they hired a chief diversity officer. However, major studios and stars such as Netflix and Scarlett Johansson still aren’t pleased with how the HFPA conducts themselves regarding the Golden Globes.
Golden Globes 2022 could change future awards shows
Many awards analysts unsuccessfully predicted that the HFPA would cancel the Golden Globes 2022. However, the awards show is still going on, although not quite as originally planned. There will be no audience and no red carpet taking place over the event. Additionally, the Golden Globes 2022 will be live-streamed on the official Golden Globes website and on the Golden Globes YouTube and Facebook channels.
Additionally, no celebrities agreed to present the awards at the ceremony. The Golden Globes 2022 is offering a very different awards show experience that eliminates much of the fluff that turns many casual viewers away. A shorter, more direct Golden Globes that isn’t so much of a commitment could be exactly what audiences want.
NBC turning down the Golden Globes 2022 could be a blessing in disguise. Younger audiences are turning away from network television, yet the awards shows still attempt to draw them in. Live-streaming to the Internet gives cord-cutters an option to watch the show from the device of their choice. However, that would require some of these awards shows to renegotiate their contracts with their respective networks.
The Golden Globes 2022 performance could inform how other awards shows decide to put on their events. The world could see quicker awards shows with fewer meaningless skits in between that serve to actual purpose to the show.
The Games Awards 2021 found unique ways to capture younger viewers via live streaming. While it’s a different industry, it has a better understanding of its audinece. The Games Awards 2021 played for its viewers watching from home rather than the industry members in the physical room. It also gave an exciting look at upcoming titles. Meanwhile, most film and television awards focus on its prior year. A more interactive awards show experience is the future.
Oscars need to find a way to expand their horizons
The Golden Globes 2022 probably should have taken the advice and canceled the show this year. There’s no telling how it will perform with online viewers, although it could be a blessing in disguise for future awards shows. Tightening up the slower moments would only benefit the pacing and keep audiences from turning it off.
The film industry crowns The Academy Awards, also known as the Oscars, as film’s biggest night. However, they need to expand their horizons to new generations. Many audiences simply follow news coverage on the winners, skipping the unnecessary fluff. As a result, the show’s declining viewership is a serious concern that will only continue to worsen.
Hopefully, the HFPA can put in the work to improve their image and take this opportunity to do something different with the Golden Globes 2022. Getting newer and younger audiences more excited for these awards ceremonies will only amplify the reach of the nominated films themselves.
The Golden Globes 2022 takes place on Jan. 9.
Update: Deadline reported that the Golden Globes 2022 will no longer live stream the awards show. They will share the winners on social media on the night of the private event. This is a huge missed opportunity to test the waters for a film awards show hitting live streaming.
