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Jake Paul debuted a new accessory in July, and fans haven’t stopped talking about it since. The Youtuber has flashed his new bling on social media for weeks. Now, Paul has worn the Cuban link chain to its first major event: his heated press conference alongside his upcoming opponent, Mike Tyson.

Youtuber Jake Paul looks out the rolled down window of his car
Jake Paul on July 4, 2024 in East Hamptons, NY | Gotham/GC Images

Paul is celebrating many exciting ventures this summer. He launched a vitamin-infused body care line called W, jet-setted to Paris with his girlfriend, and got into a shoving match with Tyson. Paul’s been wearing his new jewelry through it all. The professional boxer paid $700,000 for the diamond pendant and Cuban link chain, which took his jeweler two months to complete.

Three photos of Jake Paul promoting a fight while wearing his chain and a black and white shirt and shorts
Jake Paul via Instagram | Instagram.com/jakepaul

Vobara has created pieces for many celebrities, including DJ Khaled and Rick Ross. The Miami-based custom jewelry designer cuts no corners when it comes to making intricate, diamond-based necklaces, bracelets, rings, and more. Jake Paul‘s piece involves 300 carats of diamonds and 1,500 grams of 14k white gold. The Cuban link chain holds special meaning to the 27-year-old as it pays homage to his new body care line.

Youtuber Jake Paul speaks into the microphone while promoting his upcoming fight against Mike Tyson
Jake Paul at a press conference ahead of his November bout vs. Mike Tyson | Roy Rochlin/Getty Images for Fanatics

First, there’s the “W” logo pendant covered in VS/VVS diamonds. Second, the back of the pendant features a mini version of Paul’s W body spray bottle. As Maxwell Stone of Steven Stone Jewelers explains, “This piece is undeniably extravagant and commands a significant price tag. I would estimate its value to be approximately $700,000.”

A photo of Jake Paul wearing his $700K chain alongside a photo of the chain sitting with his body care line products
Jake Paul via Instagram | Instagram.com/jakepaul

Paul can afford such extravagant purchases thanks to his $34 million net worth, reports Forbes. With many irons in the fire, including Paul’s W body care line, he’s got the money. According to GetW.com, Paul’s W line features “everyday body care for the win.” Available at Walmart, W’s deodorant, body wash, soap, body spray, and hair products are infused with vitamin B, vitamin E, magnesium, and biotin.

Boxer Mike Tyson hits Jake Paul during their promo press conference
Mike Tyson and Jake Paul at an exclusive press conference ahead of their November bout | Roy Rochlin/Getty Images for Fanatics; John Nacion/Getty Images
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Paul’s necklace made its most recent appearance at NYC’s Jacob K. Javits Convention Center on August 18. The pro boxer faced off against Mike Tyson as they promoted their November 15 fight. Paul and Tyson nearly came to blows as Iron Mike landed a left punch on the Youtuber’s chest. Boxing fans eagerly anticipate their late-fall match. Tyson vs. Paul was supposed to occur in July, but Tyson suffered a medical emergency on his plane in May. The two agreed to push it back.