Kanye West’s Yeezy Website Shut Down Following Swastika T-Shirt Sales
Kanye “Ye” West has dominated the media following his and Bianca Censori’s stunt at the 67th Annual Grammy Awards. During Super Bowl LIX, West had a commercial promoting his Yeezy brand. However, when potential consumers went to the website, Yeezy was only selling $20 swastika-printed T-shirts. Now, the website has shut down.
Kanye ‘Ye’ West’s Yeezy website has shuttered after promoting the sale of swastika T-shirts
Kanye West is making a splash for all the wrong reasons. After he and his wife, Bianca Censori, made a scene with her “invisible dress” at the 67th Annual Grammy Awards, he took to X to rant about identifying as a nazi and having “dominion” over Censori. During Super Bowl LIX, he had a 30-second Yeezy commercial to promote his brand.
“I spent, like, all the money for the commercial on these new teeth,” he said into the camera while smiling. “So, once again, I had to shoot it on the iPhone.”
The commercial directed viewers to Yeezy.com, which began selling only one item after the game: white T-shirts with a black swastika print. When the ad initially aired, Yeezy had a larger selection of non-brandled shirts, pants, and jackets powered by Shopify. However, it wasn’t long before the selection was minimized to the T-shirt.
As of the morning of Tuesday, Feb. 11, 2025, Yeezy’s website is down. According to Shopify, the site “did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” The New York Times reports.
The Super Bowl ad promoting Yeezy was not broadcast nationally. West reportedly bought the ad in local markets, which cost much less. After the Super Bowl ended, Fox broadcast the ad again in the same local markets.
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