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Kendall Jenner is one of the most famous celebrities on the planet. The reality TV star turned model has millions upon millions of people watching her every move. The 24-year-old is often praised for her looks, wealth, and career. However, because Jenner is constantly in the public eye, she is also subject to intense scrutiny and criticism. The mistakes she makes often play out on a global level and she is criticized for years on end because of them. Two prime examples of this are her involvement with Fyre Festival and her infamous Pepsi commercial.

Kendall Jenner Pepsi
Kendall Jenner | PG/Bauer-Griffin/GC Images

Back in 2017, Jenner recorded a commercial for Pepsi. In the commercial, the reality TV star models in a doorframe as a protest is happening around her. Jenner can’t help but be distracted by signs that say “Peace”, “Love”, and “Join the conversation.” It’s unclear what the protest is about, but still, a protestor catches Jenner’s eye and subtly invites her to join the masses.

Kendall Jenner made a tone-deaf Pepsi commercial in 2017

Much to the surprise of the photographers, Jenner ditches her blonde wig and wipes her lipstick off. She then, miraculously, makes it to the front of the protesters where police officers are looking on. Jenner approaches them, Pepsi now in hand, and delivers the beverage to one of the police officers. When he takes a swig, the crowd erupts into cheers and begins embracing and high fiving. Finally, the commercial concludes with the young model walking with the protestors. “Live Bolder. Live Louder. Live For Now,” the words on the screen declare.

Naturally, Pepsi and Jenner faced tremendous backlash following the commercial. The overwhelming majority of people felt that the commercial was tone-deaf and making light of serious issues like police brutality. Furthermore, people found it insulting that Pepsi was insinuating that an olive branch as small as a beverage would fix extreme issues.

Pepsi apologizes for the faux pas

After seeing the outrage, Pepsi pulled the ad from the air and issued an apology. “Pepsi was trying to project a global a message of unity, peace, and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position,” they stated. Jenner also gave a tearful apology on Keeping Up with the Kardashians.

The controversy, of course, died down after a few months. But, in light of recent events, it has since resurfaced. Amidst all the protesting against police brutality, fans and critics alike have been trolling Jenner asking her when she’ll pull up to a protest with her Pepsi. People have even made signs that say “Where is Kendall with her Pepsi?” Twitter users, in particular, are having fun at the 24-year-old’s expense.

Jenner’s critics have made signs to troll her

“Can you give the cops a Pepsi already,” one person said in response to Jenner’s most recent tweet. “But did u find ur Pepsi already, u have the whole gang worried,” another person chimed in. “We need our lord and savior Kendall Jenner to descend into Minneapolis to end racism again,” yet another person declared.

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Twitter users criticize Jenner for the Pepsi commercial

“When the world needed her most, she vanished, 😔” someone else declared, clearly making an Avatar reference. Clearly, nobody is super keen to forget about Jenner’s infamous commercial. Some people even feel Jenner will never live the commercial down. “That commercial will haunt her forever, no escape,” one person declared. Whether that is true remains to be seen. Only time will tell if Jenner is able to change the narrative for herself.