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The pandemic may have changed people’s plans but it’s not slowing down the Kylie Jenner promo train, or that of her family’s.

She’s gearing up to launch a new line of skin care products and this past June, Kylie Cosmetics caused a frenzy when it dropped The Kendall Collection. But now, Jenner has some people on social media riled up over her Vogue cover, and not in a good way.

Kylie Jenner
Kylie Jenner | Axelle/Bauer-Griffin/FilmMagic/Getty Images

Kylie Jenner is on the cover of Vogue Hong Kong

Vogue Hong Kong devoted its August 2020 cover to Kylie Jenner with the tagline “The Action Issue.” The 22-year-old beauty brand owner is the star of a feature article that explores her experience growing up in a famous household and her entrepreneurial rise.

Jenner’s interview with the publication also touches on today’s social climate in America, the Kardashian-Jenner brood’s brushes with controversy, and how she gives back to the community.

Further, her chat with Vogue Hong Kong highlights the ways she copes with fame and “action” when it comes to charitable causes. The latter is what bugged some fans.

Why some fans aren’t feeling Kylie Jenner’s Vogue Hong Kong cover

Though the August issue officially hits stands on Aug. 3, some social media users are already calling out what they see wrong with the Vogue Hong Kong piece.

Particularly, the words “Act Now” and “action” aren’t sitting well with folks who believe Jenner isn’t the proper candidate to be associated with social issues. What’s going on?

Some fans are praising Jenner’s look and manicure on the cover, but some people are bringing up accusations that she uses sweatshop labor. Others are just calling her money-hungry and a non-activist.

One person tweeted, “Vogue Hong Kong has kylie jenner on their new ACTION ISSUE cover.. what a fu*kng joke. it should’ve been real activists in the city, with all the protest and craziness… kylie jenner is who you think of? JOKE.”

Another added “nice now can she pay her workers in Bangladesh.” A handful of netizens are saying the song in one of Jenner’s Instagram posts about the Vogue shoot belongs to an artist she didn’t credit: Sevdaliza.

On Instagram, there are a few threads going, and commenters are writing things such as “Ehhhhh not impressed” and “Funny how it’s the act now issue, but she hasn’t said anything about the exploitation of Bangladeshi workers that produce her clothing and the makeup she sells.”

What’s behind the Jenner sweatshop allegations?

Following a scathing Forbes article in May alleging that Jenner inflated her company’s value, a new scandal emerged. Back in June, the Jenner sisters were accused of not paying garment workers in Bangladesh during the pandemic — workers who were said produce items for their clothing line.

When the story first went viral, Kylie Jenner turned comments off on her social media pages in response to the backlash.

She and her representatives later denied the claims, stating that their brand does not do business with the parent company at the center of the controversy. Both Kendall and Kylie then released a formal statement via Instagram.

Related

Kendall and Kylie Jenner Under Fire for Refusing to Pay Clothing Line Workers Amid Pandemic

It’s not the first time the family’s been caught up in unflattering publicity about their companies’ working conditions. Kylie Cosmetics weathered a storm in 2016 and a few this year.

It’s why some folks continue to disapprove of the youngest Jenner representing socially conscious issues. The Vogue Hong Kong spread hits stands on Aug. 3.