Marvel Will Use a Technology Developed for ‘The Mandalorian’ in ‘Some Upcoming Projects,’ Kevin Feige Confirms
The Mandalorian expanded the Star Wars universe in more ways than one. It not only brought the galaxy far, far away to streaming television, but it also paved the way for 10 more Star Wars shows. Now, it appears The Mandalorian will make an impact on the Marvel Cinematic Universe, too.
Marvel CEO Kevin Feige spoke on a Zoom press conference about the studio’s first Disney+ series, WandaVision. Looking ahead, Feige said Marvel is going to use some Mandalorian technology moving forward.
Marvel will join ‘The Mandalorian’ on Disney+
Marvel has had TV series on network TV, Netflix, Hulu and Freeform. WandaVision is their first series for Disney+ and it stars Elizabeth Olsen and Paul Bettany reprising their roles from the MCU. Feige said The Mandalorian showed him how a Disney+ series could be as big as a movie.
It’s wonderful to see the amazing job that Disney did and Disney marketing did in eventizing that. One of the things I was always concerned about was to say anything that we do, we want to eventize. We want to make people understand, these projects on Disney+ are as important as the projects going into theaters and we want to feel that same excitement. The Disney marketing team is the best in the world, the best of all time frankly right now, the group running it that they can do that. They certainly showed that they can do that spectacularly on Disney+ with Mandalorian.
Kevin Feige, WandaVision press conference, 1/10/21
Thank ‘The Mandalorian’ for this technology in future Marvel shows and movies
In order to recreate the Star Wars universe every week, Industrial Light & Magic and Lucasfilm developed a technology that envelops sets and actors with digitally created environments. They call it StageCraft.
“We were all underway on WandaVision long before we saw The Mandalorian,” Feige said. “There is lots and lots of The Mandalorian that has inspired us at Marvel Studios, not the least of which is the StageCraft technology that they pioneered that we’re using on some upcoming projects.”
Marvel has already taken The Avengers into outer space. Imagine what else they can do with StageCraft. Since The Mandalorian premiered, Marvel has made The Eternals and Shang-Chi, and the upcoming Doctor Strange In the Multiverse of Madness is a likely candidate, too.
‘The Mandalorian’ also proved this would work
On Netflix, Marvel shows followed the Netflix model of dropping an entire season all at once. On cable and broadcast they could go week to week, but The Mandalorian’s weekly episodes boded well for WandaVision.
“Also, the fun week to week, the discussion which I guess happens on all week to week television, but sometimes series drop all at once on streaming services,” Feige said. “Disney in fact was very smart to do the week by week because that conversation that happens every week between episodes, I think, is very important and frankly just a lot of fun. So each time I witnessed that and experienced that and joined in that with Mandalorian got me excited for the way we had already been building WandaVision to be unveiled.”
