Meghan Markle Can’t Repeat ‘Archetypes’ on Lemonada Media Podcast: ‘Recipe for Failure’
Meghan Markle has to start “fresh” with her Lemonada Media podcast after Spotify’s “Archetypes.” A PR specialist says the Duchess of Sussex, 42, has to deliver something new for listeners. Otherwise, she’ll risk repeating the “recipe for failure” with “Archetypes.” What Meghan can do to make sure her new podcast has a “chance of succeeding” ahead. Plus, two ways she’s already poised to make it different.
Meghan must consider ‘variety of factors’ with her Lemonada Media podcast
Meghan announced her partnership with Lemonada Media in February 2024. It came less than a year after she and Prince Harry’s deal with Spotify ended in June 2023.
In a statement, the former Suits star said Lemonada Media planned to re-release “Archetypes” and launch a new “dynamic podcast,” both of which were “well in the works.”
No additional details on the podcast, including the title and release date, have since been announced. The platform is expected to launch Meghan’s podcast in 2025.
So, until Meghan’s new podcast gets a name and premiere date, there’s a big question mark as to what she’ll do this time around. For starters, according to celebrity PR specialist Kayley Cornelius, it can’t be similar to its predecessor.
“For Meghan Markle’s new podcast to see more success than ‘Archetypes,’ she and her team are going to have to bring something seriously fresh to the table,” Cornelius told Express, speaking on behalf of Speaking on behalf of Betfred.
“Archetypes,” despite featuring several celebrity guests, “lacked a solid marketing strategy” to keep listeners coming back for more.
“The success of Meghan’s new podcast will depend on a variety of factors such as the marketing, guests, and topics discussed,” she added.
Rebranding ‘Archetypes’ won’t work for Meghan
Repackaging “Archetypes” isn’t going to cut it, according to Cornelius. “Simply rebranding the same format under a different name is likely a recipe for failure,” she told the outlet.
On “Archetypes,” Meghan discussed the “labels that try to hold women back with guests, per the podcast’s official description. Think, conversations about the word “diva” or “b**ch.
“The podcast industry is booming,” she continued. “But while there’s a lot of demand for this new form of media, the main reason people tune in is because they are invested and feel connected to the host.”
Meghan, who previously received criticism for staying in host mode on “Archetypes,” emphasized connecting with listeners.
“For this new podcast to stand any chance of succeeding, Meghan will have to find a way to connect to her audience more,” she said. Another option, she suggested, is to “recruit the help of an experienced co-host to help add structure and extra personality to the show.”
New elements on Meghan’s forthcoming podcast: philanthropy and more personal anecdotes
No additional details about Meghan’s new podcast have been revealed. However, she’s reportedly prepared to do a few things differently.
She’s expected to get more personal on her Lemonada Media podcast. Although, to be fair, she did occasionally share moments from her own life on “Archetypes.”
Perhaps the most memorable one came when Meghan recounted how a fire broke out in now-5-year-old Prince Archie’s room when she and Harry were on a royal tour of South Africa.
Another new element Meghan’s reportedly bringing to her new podcast is philanthropy. (It’s something she and Harry bonded over when they first met in the summer of 2016.)Some celebrities are expected to make appearances. However, it won’t be all about big-name guests.
Until Meghan’s podcast launches, she’s working on American Riviera Orchard, and her upcoming Netflix show about gardening and entertaining.
