Meghan Markle’s ‘As Ever’ Website Hides Nods to Prince Harry, Prince Archie in Plain Sight
Easter eggs! Royal watchers have noticed Meghan Markle seemingly hid sweet nods to Prince Harry and their son, Prince Archie, 5, in plain sight on her As Ever website. What sentimental details the Duchess of Sussex, 43, added in an apparent nod to her husband and son as her lifestyle brand undergoes a rebrand.
Meghan announced ‘As Ever’ on Instagram
Goodbye, American Riviera Orchard. Meghan’s lifestyle brand, which she initially announced in March 2024, is getting a makeover. In an Instagram Reel on Feb. 17, 2025, the former Suits star announced ARO is now As Ever.
“In two weeks, my show [With Love, Meghan] is coming out, which I’m so excited for. And also my business, which I think there’s been a lot of curiosity about,” Meghan began the clip, wearing a white button-down shirt. With Love, Meghan begins streaming on March 4, 2025.
“Last year, I thought, ‘American Riviera that sounds like such a great name.’ It’s my neighborhood. It’s a nickname for Santa Barbara. But it limited me to things that were just manufactured and grown in this area.”
“Then Netflix came on. Not just as my partner in the show, but as my partner in my business, which was huge,” she continued. “I thought about it, and I’ve been waiting for a moment to share a name that I secured in 2022 and this is the moment, and it’s called, ‘As Ever.’”
“‘As Ever,’ essentially means as it’s always been,” Meghan explained. “And if you followed me since 2014 with The Tig, you’ll know, I’ve always loved cooking and crafting and gardening. This is what I do, and I haven’t been able to share it with you in the same way for the past few years, but now I can.”
Meghan added that there will “of course” be jam. (She sent ARO-branded fruit preserves to celebrity friends in 2024.) “But there’s so many more products that I just love that I use in my home and now it’s time to share it with you so I can’t wait for you to see it.”
The palm trees on Meghan’s ‘As Ever’ website could be a nod to her and Prince Harry
In addition to Meghan’s As Ever rebrand announcement, she also launched an entirely new website. Visitors can see what looks to be a photo of Meghan and her and Harry’s daughter, Princess Lilibet, 3, walking on lush green grass at what’s presumably the Sussex family home.
Also seen in the photo are two large palm trees which royal author Elizabeth Holmes suggested might be the ones Meghan mentioned back in 2022 to New York Magazine’s The Cut about something romantic Harry said.
“The two palm trees in the website photograph,” Holmes wrote on Instagram. “Are those the same ones Meghan spoke about in the Cut interview?”
In the interview, Meghan recalled that she and Harry noticed two particular palm trees when they walked around their Montecito home for the first time. “See how they’re connected at the bottom? He [Harry] goes, ‘My love, it’s us.’ And now every day when Archie goes by us,” Meghan explained, “he says, ‘Hi, Momma. Hi, Papa.’”
The hummingbirds in the ‘As Ever’ logo might be a nod to Harry and Archie
The palm trees are not the only possible Easter egg from Meghan. There’s also her new brand logo, which depicts two hummingbirds on either side of a palm tree.
One person commented on Holmes’s post suggesting the hummingbirds are a nod to Harry and Meghan, the pair’s 2022 Netflix docuseries. Specifically, the scene where Harry and Archie are seen watching hummingbirds at a nearby bird feeder while Meghan records a video. Meghan can be heard saying, “Papa is a birdwatcher, so this is a really big moment for him.”
Hummingbirds have another connection to the Sussexes. In Spare, Harry recalled getting one out of his and Meghan’s Montecito home shortly after Queen Elizabeth II’s 2022 death. “A mate said: Could be a sign, you know?…Visitors, as it were. Aztecs thought them reincarnated warriors. Spanish explorers called them ‘resurrection birds,’” Harry wrote.
