How Much Money Did Snoop Dogg Make at the Olympics? 

At the 2024 Paris Olympics, celebrities appeared on the sidelines at a number of events, but no one was as present as Snoop Dogg. The rapper sat with athletes’ families, provided commentary on events, and offered his analysis on plays. He was one of the primary faces of the Games, and he was paid handsomely for his avid support of Team USA. According to one source, Snoop received a big payday for his presence at the Olympics.

Snoop Dogg walked away from the Olympics with a big paycheck

This summer, Snoop Dogg has been one of Team USA’s biggest fans. He joined athletes at the trials, even trying some of the events on the track. When he arrived in Paris, Snoop took a swimming lesson from Michael Phelps, dressed in full equestrian gear with Martha Stewart, practiced fencing, and cheered on Simone Biles with her family.

His ubiquity at the Games is the result of a deal with NBC. He traveled to Paris to provide commentary on various Olympic events. This gig reportedly paid quite well. 

On X, formerly known as Twitter, Henry McNamara, an investor, posted about a conversation he had with an NBC executive. 

“Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics – what a world.”

The Olympics ran from July 26 to Aug. 11, meaning that Snoop could have raked in nearly $9 million. 

His 2021 Olympic commentary secured him the spot

NBC hired Snoop Dogg based on his commentary on the 2021 Tokyo Olympics. That year, Snoop and Kevin Hart hosted a highlight show on Peacock. NBC was so happy with his performance that they decided to make him a special correspondent in Paris. 

“That performance alone has earned Snoop a job as our Special Correspondent in Paris,” NBC executive Molly Solomon said, per The Daily Mail. “We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show.”

The decision has paid off. The Paris Olympics has brought in a significantly higher number of viewers than Tokyo, which some credit in part to Snoop Dogg’s presence.

Snoop Dogg performed at the Olympics closing ceremony

On Aug. 11, Snoop continued to promote the Olympics, but this time from the other side of the world. The 2028 Summer Games will take place in Los Angeles, and the city hosted musical performances as part of the closing ceremony. Snoop teamed up with Dr. Dre and performed “Drop It Like It’s Hot” and “The Next Episode.”

In California, The Red Hot Chili Peppers and Billie Eilish also performed. H.E.R., Phoenix, and Yseult performed at the ceremony in Paris.