‘No One Needed or Wanted’ Jennifer Lopez’s Documentary About Romance With Ben Affleck, PR Expert Says
Jennifer Lopez and Ben Affleck are officially on the path to divorce. Lopez filed the paperwork on Aug. 20, 2024, which also marks their second wedding anniversary since their nuptials in Georgia. Now, we’re looking back at Lopez’s documentary, The Greatest Love Story Never Told, which featured her 20-year romance with Affleck. Here’s what a PR expert said about how fans didn’t need or want the documentary.
‘No one needed or wanted’ a ‘timeline’ of Jennifer Lopez’s love life, according to a PR expert
Jennifer Lopez displayed her love for Ben Affleck with The Greatest Love Story Never Told. The documentary gave fans a behind-the-scenes look at the making of her album, This Is Me … Now. Lopez’s film heavily features her love story with Affleck, which started in the early 2000s. The couple fell in love and got engaged in 2002, but they ended their romance in 2004. Nearly 20 years later, they found love with each other again and tied the knot in 2022. At the time, they never could’ve predicted they’d want to divorce two years after marriage.
Emily M. Austen from PR Agency Emerge told DailyMail.com that Lopez has received a lot of backlash for her documentary. Now that she and Affleck are officially divorcing, she must work to save her image.
“The big challenge with a star like J.Lo is staying power,” Austen explained. “As her fans have grown older with her, she’s not done a good enough job of engaging with new fans and bringing them on the journey with her. She’s also not moved her origin story on at all. Much of the backlash on TikTok particularly has been as a consequence of her new documentary, billed as a self-indulgent, out-of-touch memoir.”
Austen noted that “product market fit is important” with any media launch. “Fundamentally, this was a documentary no one needed or wanted,” she continued. “It’s like an elaborate LA version of a therapist telling you to go and journal — except this homework was a $20 million self-funded timeline of her love life.”
Austen added that Lopez’s documentary ‘screams ‘out of touch,” and it might also have affected her low ticket sales for her now-canceled tour.
Jennifer Lopez and Ben Affleck are ‘very different people,’ a source said
Jennifer Lopez and Ben Affleck had a lot of love in their relationship. Unfortunately, love doesn’t conquer all. A source told People that they’re “very different people.”
“They are very different people,” the source said. “She’s super public and wants to go out, and he’s more of an introvert and is happy to hang out at home.”
Despite their differences, Lopez and Affleck loved their blended family. “Family is very important to both of them, and together, they were family people—and the connection doesn’t end,” the insider explained.
During an episode of Peacock’s Hart to Heart, Affleck admitted that he likes to live privately.
“I don’t like a lot of attention,” he said. “This is why people see me, and they’re like, ‘Why is this dude always mad?’ Because someone had their camera sticking in my face, and I’m like, ‘OK, here we go.'”
J.Lo wants her maiden name back as she proceeds with divorce
Jennifer Lopez legally changed her name to Jennifer Lynn Affleck when she married Ben Affleck in 2022. Now, she wants her name changed back to Jennifer Lynn Lopez.
“People are still going to call me Jennifer Lopez,” she told Vogue in 2022. “But my legal name will be Mrs. Affleck because we’re joined together. We’re husband and wife. I’m proud of that. I don’t think that’s a problem.”
According to USA Today, Lopez’s reason for the divorce is “irreconcilable differences.” She also wants her and Affleck to pay attorneys’ fees and not receive spousal support.
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