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In 2024, Pharrell Williams is extending his influence to the world stage as he takes on a pivotal role in the Paris Olympics. As the Creative Director for the event’s opening and closing ceremonies, the “Blurred Lines” singer is tasked with curating a series of performances and artistic presentations that celebrate both athletic achievement and cultural diversity. The 51-year-old’s involvement aims to blend art, music, and technology, creating an unforgettable experience for a global audience.

Wearing a white long sleeve and white shorts, Pharrell carries the Olympic torch at the opening ceremony relay
Rapper Pharrell Williams and French actor Laetitia Casta walk with the Olympic Torch as part of the 2024 Paris Olympic Games Torch Relay on July 26, 2024 | Stephane De Sakutin – Pool/Getty Images

Beyond his incredible music career, Pharrell is a trendsetter in fashion. The “Happy” singer co-founded the streetwear brands Billionaire Boys Club and Ice Cream Footwear, influencing the intersection of high fashion and urban culture. His collaborations with major brands like Adidas and Chanel further showcase his innovative style and creative vision. Naturally, Pharrell wouldn’t let the Olympics pass by without showing off his personal style, including a new Louis Vuitton accessory.

Wearing a brown sweatshirt and blue shorts, Pharrell Williams leaves his hotel in Paris, France
Pharrell Williams on July 24, 2024 in Paris | MEGA/GC Images

Pharrell Williams exited his Paris hotel, wearing a Louis Vuitton sweatshirt, cobalt Noah shorts, and a Kenzo Utility baseball cap. He carried his go-to mini Louis Vuitton Bandoulière bag. Shoe aficionados noted the “Freedom” singer’s custom Adidas Adistar Cushions in a unique orange and tan colorway.

Rapper Pharrell Williams wears a navy blazer and carries a Louis Vuitton bag at The Prelude To The Olympics
Pharrell Williams at The Prelude To The Olympics on July 25, 2024 in Paris | Lyvans Boolaky/FilmMagic

Pharrell Williams attends the “prelude” event to the Olympics in a more dressed up look. He wore a fresh ‘fit with flared jeans and a navy blazer. However, he kept his baseball cap, custom Adidas sneakers, and LV bag for the look. William adorned his alligator man purse with a charm and gold chains.

Rapper Pharrell Williams carries a Louis Vuitton bag at The Prelude To The Olympics
Pharrell Williams at The Prelude To The Olympics in Paris, France | Lyvans Boolaky/FilmMagic

Pharrell became Louis Vuitton’s Men’s Creative Director in 2023, relocating his wife and four kids to the City of Light. He told The New York Times, “I pinch myself every day,” as he explained what is was like to work for the French luxury fashion house. “This is the equivalent of a castle to me. I mean, the Seine River right there — it’s like the moat.” Between his love for Paris and passion for the arts, it makes sense that he’d become the Olympics’ opening and closing ceremony Creative Director.

Rapper Pharrell Williams holds his Louis Vuitton bag in Paris
Pharrell Williams on June 23, 2024 in Paris | Peter White/Getty Images; Pascal Le Segretain/Getty Images for Vogue
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Pharrell’s participation in the Olympics reflects his ongoing commitment to using his platform to inspire and bring people together. By integrating his distinctive artistic sensibilities into one of the world’s most significant events, Pharrell continues to push boundaries. He’s redefining the possibilities of creative expression — Louis Vuitton man purse in tow.