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Prince William and Kate Middleton will become king and queen in the future. As such, many people are watching the royal couple to see what changes they might make to the monarchy. According to a branding expert, the Duke and Duchess of Cambridge recently showed that they could be putting an end to an important rule many royals follow.

Kate Middleton wearing a red outfit while standing in front of Prince William, who is wearing a dark suit
Kate Middleton and Prince William | Max Mumby/Indigo/Getty Images

Prince William and Kate Middleton show a lot of respect for royal traditions

William and Kate are generally respectful of royal rules and traditions. For example, whenever they attend engagements or important events, the couple tries to follow protocol in regards to their clothes and manners. It has been said that William and Kate are traditional compared to Prince Harry and Meghan Markle, who are more keen to break rules.

However, William and Kate have shown some interest in modernizing the monarchy as well. They are active on social media, support mental health initiatives, and have a modern approach to parenting.

The Cambridges are reportedly putting an end 1 important royal rule

One rule that might be changed by William and Kate includes the famous royal mantra “never complain, never explain.” For generations, royals have been expected to stay quiet when dealing with difficulties. They often do not acknowledge scandals and negative press coverage. However, William and Kate could be changing this tradition.

Recently, the pair went on a tour of the Caribbean and was faced with a lot of criticism. Instead of staying quiet, William addressed some concerns brought up by people in a speech and a statement.

“I think he recognises that there is a need to change because it’s such a public relations game these days,” Pauline Maclaran, Professor of Marketing and Consumer Research at Royal Holloway, said (via Express). “So much more so than when the Queen took over. Now it is all down to how you brand yourself, what’s picked up by the media and what isn’t, and you need to be very aware of it.”

Maclaran added, “Also the public does expect to see the sort of human touch behind the facade. I think we demand more and more the explanation. But William does seem willing to give more of himself in that respect and I think it’s the right move.”

Prince William and Kate Middleton have taken legal actions against news outlets

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The Caribbean tour was not actually the first time William and Kate broke the “never complain, never explain” rule.” In fact, the couple has taken legal actions against news outlets that published offensive things about them.

For example, in 2012, Kate’s privacy was invaded during a vacation in France. A paparazzo took topless photos of her and sold the images to French tabloid newspaper Closer. The palace quickly issued a statement condemning the act and also sued the outlet.

In 2020, Tatler published an article called “Catherine the Great” by writer Anna Pasternak. The article made some offensive remarks about Kate’s weight and the Middleton family. The Cambridges did not publicly comment on the article, but Tatler later shared that they “received correspondence” from lawyers representing William and Kate. Tatler also edited the article.

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