Prince William’s Newest PR Move Explains Why He’s Been Spending More Time With Princess Eugenie
Prince William is continuing to build himself up to eventually take over the role of king from his father, King Charles. Although King Charles had a health scare earlier this year with his cancer diagnosis, he appears to be doing much better and William might have plenty of time before he takes the throne.
Still, between the feud with Prince Harry and William’s general interest in making his reputation as strong as possible, he’s been implementing new PR strategies as of late (especially while Kate Middleton takes time away from the spotlight) — and one includes spending more time with Princess Eugenie, who has always been notoriously close with Harry.
Prince William’s PR strategy includes more time with his cousins
The royal family has become extremely thin; Prince Harry and Meghan Markle left back in 2020, and Kate Middleton is currently taking time away from the spotlight to undergo chemotherapy after announcing her cancer diagnosis back in March. King Charles is back to royal duties but previously took time away to undergo cancer treatment as well. For a while, it was only Prince William, Camilla Parker Bowles, and Charles’ siblings running the show.
Although Princess Eugenie and Princess Beatrice are not working royals, it’s been clear that William is starting to spend more time with them — and apparently, it’s all part of the PR strategy. According to Express, PR expert Brenda Christensen recently told GB News that William is using a “clever” PR strategy to “alleviate” the pressures of him attending so many royal engagements.
“The royals need to not only deepen their bench with both Charles and Catherine recuperating but also with Harry and Meghan out of the picture,” Christensen said. “This would be a clever PR strategy to spread ‘court intrigue’ democratically to alleviate some of the PR and work pressure on William, especially.” Eugenie, as well as Princess Beatrice, could be seen more and more as Kate continues her recovery, though they likely won’t ever become full-time working royals.
But in addition to helping William take on royal duties, spending more time with Eugenie might also improve his public image with those who have previously favored Prince Harry. That’s because Eugenie and Harry have always remained close, so seeing Eugenie spend more time with William could have people taking more of an interest in that cousin relationship.
Are Princess Eugenie and Prince Harry still close?
Eugenie has been known for staying quite close with Harry and Meghan following their departure from the royal family. She and her husband, Jack Brooksbank, even visited Harry and Meghan in California back in 2022. However, Eugenie did not attend Harry’s Invictus Games ceremony in the UK back on May 8, and she later posted about supporting her family at the Buckingham Palace Garden Party a short time later.
Although the two situations do not suggest that Eugenie and Harry no longer have a relationship, it has created some speculation that they are not as close as they once were. Of course, a lot has happened since Harry left the royal family, including several interviews, a documentary, and a new book all about royal life. It’s hard to say how Eugenie felt about all of that.
