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Marvel films, or ones in the superhero genre in general, usually aren’t included in Oscar races. However, Tom Holland and Spider-Man: No Way Home producers are determined to get their movie nominated at the 2022 Oscars. Disney, Marvel Studios, and Sony Pictures are campaigning for the Academy to recognize the Marvel Cinematic Universe film in some of the Oscars’ biggest categories.

Amy Pascal, producer of 'Spider-Man: No Way Home,' kisses actor Tom Holland on the cheek on the red carpet for the premiere. Pascal wars a gray fluffy shawl over a black top and a gold necklace. Holland wears a dark gray suit over a white button-up shirt and black tie. Both Pascal and Holland are pushing for the Oscars to recognize 'Spider-Man: No Way Home.'
Amy Pascal and Tom Holland | Photo by Albert L. Ortega/Getty Images

‘Spider-Man: No Way Home’ is the highest-grossing film of 2021

Many people are crediting Spider-Man: No Way Home for bringing people back to the movie theaters during the coronavirus (COVID-19) pandemic. The MCU film was the highest-grossing movie of 2021, and it is the highest-grossing movie of the pandemic era.

As of the writing of this article, the third Spider-Man film has generated $1.386 billion at the box office, making it the 12th highest-grossing movie of all time.

Spider-Man: No Way Home has also been praised by fans and critics alike. It currently has a 94% approval rating on the Tomatometer on Rotten Tomatoes, based on 369 reviews. And it has an Audience Score of 98%, based on over 25,000 ratings.

Tom Holland and co. push for the Academy to recognize ‘Spider-Man: No Way Home’

A week after Spider-Man: No Way Home premiered, The Hollywood Reporter published an article with quotes from Tom Holland, Amy Pascal, Tom Rothman, and Kevin Feige regarding their desire for the Oscars to nominate the Marvel film. They are mostly pushing for Best Picture and Best Actor — for Tom Holland — nominations.

“I’ve made Marvel movies. And I’ve also made movies that have been in the conversation in the world of the Oscars. And the only difference, really, is one is much more expensive than the other,” Holland shared. “But the way I break down the character, the way the director etches out the arc of the story and characters — it’s all the same, just done on a different scale. So, I do think they’re real art.”

Pascal, a producer of Spider-Man: No Way Home, added, “Just because they’re a certain kind of genre doesn’t mean they’re not quality movies. We all got in this business to make movies that people want to see, that make people feel things. And I think this movie legitimately does that.”

“Quality commerciality is really hard to do. No Way Home is superb filmmaking. And this is what the Academy needs to stay connected to,” said Rothman, the chairman of Sony Pictures.

Feige, the President of Marvel Studios, also contributed to the argument for Spider-Man: No Way Home. He said, “It’s a good thing when people are in a theater, and they stand up and cheer. It’s a good thing when people are wiping tears because they’re thinking back on their last 20 years of moviegoing and what it has meant to them. That, to me, is a very good thing — the sort of thing the Academy was founded, back in the day, to recognize.”

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Marvel is campaigning for the Oscars to nominate its other 2021 films

The Academy won’t announce the 2022 Oscar nominations until Feb. 8. So, the Spider-Man: No Way Home team has some time to state their case.

And, according to The Hollywood Reporter, Marvel and Sony are adding the film to the Academy’s members-only streaming service and giving members free passes to see the Spider-Man film in theaters. Plus, the studios are spending their money on “For Your Consideration” targeted advertising. They are beyond determined, to say the least.

But Spider-Man: No Way Home isn’t the only movie Marvel is making an Oscars push for. Disney is officially launching “For Your Consideration” campaigns for both Black Widow and Eternals, according to ComicBook.com.

Spider-Man: No Way Home is now playing in theaters.