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Together again! More than a decade after the end of What Not to Wear, Stacy London and Clinton Kelly are reuniting in a new show for Prime Video. But don’t expect the same finger-wagging about fashion don’ts from the hosts. In Wear Whatever The F You Want, London and Kelly will encourage people to embrace their own unique sense of style. 

‘The world has changed,’ Stacy London and Clinton Kelly say 

What Not to Wear aired on TLC from 2003 to 2013. On the show, London and Kelly stepped in to rescue a fashion victim from their own worst impulses. Friends, family, and co-workers nominated people to appear on the show. A camera crew would secretly film the nominee, capturing all their sartorial errors. 

The unsuspecting person would then be ambushed by Kelly and London, who’d offer them $5,000 to spend on a new wardrobe, with guidance from the two experts. But there was a catch. The What Not to Wear pair had free rein over the style felons’s closet and could toss any items that didn’t meet their exacting standards. 

While London and Kelly wanted people who ended up on What Not to Wear to feel more attractive and confident after their interventions, the show could sometimes feel meanspirited. The new show will have a different tone, they said. 

“The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we,” Kelly and London said in a statement. “These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms!”

“However, style is still an important form of communication, and we’re excited to show new clients how to align their personal messaging with their life goals,” they added. “It’s time to celebrate individual style, not prescribe it.” 

When will ‘Where Whatever The F You Want’ premiere? 

Clinton Kelly and Stacy London on stage at the TCA press tour in 2010
Clinton Kelly and Stacy London in 2010 | Frederick M. Brown/Getty Images
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As with What Not to Wear, Kelly and London’s new venture will focus on style transformations. But this time around, the pair will give “people the confidence and style savvy to wear whatever they want,” according to a description from Amazon. “Over the course of a couple of days, they will empower each client to live out their fashion fantasy and find their style truth in the journey of a lifetime.” 

Prime Video hasn’t announced a premiere date for Where Whatever The F You Want. But we do know that the show will have eight episodes. 

On his Instagram, Kelly made it clear he couldn’t be more excited about his return to TV. (He also moderated the talk show The Chew from 2011 to 2018.)

“It’s happening!!! I’ve wanted to tell you guys about this for YEARS now,” he wrote. “@stacylondonreal and I have joined forces again for a new show that is kinda like WNTW except NOT. It’s called Wear Whatever The F You Want and we’re gonna help people do exactly that! Can’t wait for you to see it! Love ya, mean it.”

Clinton and Kelly famously fell out after What Not to Wear ended, but they revealed last year that they’d finally reconciled.

“After seeing the same clickbait story over and over and over on Instagram about how much we hated each other, I was like, ‘I can’t take this anymore,’ Kelly said during an appearance on Today. “Because we don’t really hate each other. We love each other, as a matter of fact.”

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