That Taylor Swift Selfie Is Helping Prince William and Kate Middleton
Thanks, Taylor Swift! Prince William and Kate Middleton are getting a big boost after the Grammy winner posed for a royal selfie at her London, England, “Eras” tour concert. Research shows the photo of the Prince of Wales and his oldest children, Prince George, 10, and Princess Charlotte, 9, with Swift has helped the heir to the throne and the Princess of Wales on social media.
William, George, and Charlotte took a selfie with Taylor Swift at her London concert
Not only did William and his two oldest children get to go to Swift’s show—on his birthday, no less—they got to meet her backstage. William turned 42 on June 21, 2024, the same day Swift kicked off three nights at Wembley Stadium.
A photo posted to William and Kate’s official Instagram account showed the three royals smiling as they stood with Swift. “Thank you @taylorswift for a great evening! #LondonTSTheErastour,” the caption read.
Kate, who has a “few months” left of preventative chemotherapy treatment, is believed to have stayed home with her and William’s youngest child, 6-year-old Prince Louis.
According to a Hello! report, the meeting—and presumably the selfie—almost didn’t happen. “They had a nightmare getting in,” an insider said of George, Charlotte, and William. “They were running really late, but they had planned to get there earlier so they could have the meet and greet with Taylor beforehand because they knew they wanted to leave early.”
“They only had 25 minutes to spare so had a quick meet and greet and then went up to their box before the show,” they added, noting there’d been “a bit of stress and panic about that because it was taking too long.”
Meanwhile, Swift shared a selfie on her own Instagram. It showed her standing next to William, Charlotte, and George with the addition of her boyfriend, Travis Kelce. (The Kansas City Chiefs tight end has since described William as “the coolest.”)
“Happy Bday M8! London shows are off to a splendid start,” Swift captioned her post.
The photo with Taylor Swift showcased William and Kate Middleton’s ‘modern approach’
According to Thomas Moore, the director of Viralyft from analytics platform Social Blade, that one selfie has done a lot for William and Kate.
“Prince William’s presence at the Taylor Swift concert with his children has generated widespread media coverage and social media buzz,” Moore said (via Express).
Indeed, it did. William went viral for his so-called “dad dancing” to “Shake It Off,” a hit track from Swift’s “1989” album. (A clip of William’s moves was even posted to the official “Eras” tour X account.)
“The concert, attended by thousands of fans, provided a perfect backdrop for the royals to connect with a younger, more diverse audience,” he continued.
“Their engagement in such [a] popular event demonstrates their modern approach and relatability, resonating with the public and boosting their social media following significantly.”
William and Kate have gained more than 200,000 social media followers since posting the Taylor Swift selfie
The selfie with Swift has had a major impact on William and Kate’s Instagram. Try hundreds of thousands of new followers flocking to their Instagram.
According to the study, the future king and queen of the United Kingdom amassed 201,967 followers between Friday, June 21, 2024, the day of the concert, and Sunday, June 23, 2024.
Additionally, the selfie also garnered 2.8 million likes and 19,700 comments in only 48 hours. Meanwhile, the selfie Swift posted to her own social media with the addition of Kelce got a whopping 9.2 million likes in two days.
In all, William and Kate saw a 3% increase in Instagram followers from May 25, 2024, to June 24, 2024, going from 16.08 million to 16.5 million, with more than two-fifths occurring after Swift’s concert.
To sum it up, the Swift selfie received millions of likes, boosted William and Kate’s online following, and introduced them to younger social media users.
Meanwhile, the “But Daddy I Love Him” singer will return to London for five nights at Wembley Stadium in August. Perhaps the entire Wales family will go to the concert this time and get another selfie? Only time will tell.
