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As Ever is finally here! Meghan Markle has launched her lifestyle brand with a “seasonal drop” of products seen on her Netflix show, With Love, Meghan, and teased online. Ahead, get details on pricing and more.

The As Ever site went live on the morning of April 2, 2025

On the morning of April 2, 2025, the official site, previously called American Riviera Orchard, went live with nine products. They include Raspberry Spread in a Keepsake Packaging ($14), Flower Sprinkles ($15), three types of herbal tea ($12), shortbread cookie mix ($14), crepe mix ($14), and honey ($28). 

At the time of writing, two of the aforementioned products are already sold out on the As Ever site—the flower sprinkles and honey. The Raspberry Spread sans the “keepsake packaging” is listed as “Coming Soon.”

It’s unclear if they will be restocked, especially considering Meghan’s Instagram to announce the launch. She captioned a post featuring the product line-up, noting there are “Limited quantities for each seasonal drop.” Only time will tell if the site gets restocked. 

Meghan teased As Ever’s launch on Instagram  

A day before launching her first As Ever products, Meghan started sprinkling hints of when her lifestyle brand would go live. In one Instagram post on April 1, 2025, she shared a behind-the-scenes look from a photo shoot at her and Prince Harry’s Montecito, Calif., home. “This is our week,” she wrote in the caption. 

In another post that same day Meghan posted a video of her stirring and dancing in front of the stove, captioning it: “From the start to the finish. What an adventure it’s been. One more sleep! @aseverofficial.” 

Next to launch is Meghan’s “Confessions of a Female Founder” podcast, which premieres on April 8, 2025. 

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