Meghan Markle Gives First Glimpse of 9 As Ever Products as Netflix Show Premieres
The first glimpse of Meghan Markle’s As Ever products is finally here. The Duchess of Sussex, 41, has unveiled which products she’s kicking off her new lifestyle brand with in a teaser post on As Ever’s website. It coincides with the March 4, 2025, premiere of her With Love, Meghan Netflix series.
Meghan Markle unveils first As Ever products
Gone is the photo of Meghan and 3-year-old Princess Lilibet on the As Ever home page. The website now has a new look. It has photos of nine of the products—without pricing details—that Meghan’s set to launch this spring.
They include jam—no surprise there—in two different versions. There’s the standard jar of Raspberry Spread or the same jar with keepsake packaging, which includes a white cylindrical container with the As Ever logo in gold.
Other products include Limited Edition Wildflower Honey with Honeycomb, Flower Sprinkles, Crepe Mix, and a shortbread cookie mix. Rounding out the As Ever product sneak peek are three flavors of herbal tea: hibiscus, peppermint, and lemon ginger.
The home page also has a blurb about As Ever, which is styled in italics as “As ever.” It reads: “As ever is more than a brand – it’s a love language. Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease. This curated collection has been crafted to elevate your every day and inspire moments of joy.”
Meghan announced her lifestyle brand’s new name in February 2025
In a Feb. 18, 2025, Instagram video, Meghan unveiled As Ever (RIP American Rivieria Orchard). “Last year, I thought, ‘American Riviera that sounds like such a great name,’” Meghan said. “It’s my neighborhood. It’s a nickname for Santa Barbara. But it limited me to things that were just manufactured and grown in this area.”
“Then Netflix came on. Not just as my partner in the show, but as my partner in my business, which was huge,” she continued. “I thought about it, and I’ve been waiting for a moment to share a name that I secured in 2022 and this is the moment, and it’s called, ‘As Ever.’”
“‘As Ever,’ essentially means as it’s always been,” Meghan explained. “And if you followed me since 2014 with The Tig, you’ll know, I’ve always loved cooking and crafting and gardening. This is what I do, and I haven’t been able to share it with you in the same way for the past few years, but now I can.”
She added that there will “of course” be jam before noting there are “so many more products that I just love that I use in my home, and now it’s time to share it with you.”
